How to Market to Gen Z
Wielding $360 billion in spending power, Generation Z (Gen Z) is already a massive part of the economy, and as more and more of them enter the workfor
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Do You Know Who Is Making the Most Money in This Creator Economy?
Marketing agencies are the ones making the most money in this creator economy.
Working from home? Let’s get started.
Could you give it to me in one paragraph? Why is there so much bad advertising? There’s an ecosystem within advertising based on relationships inste
Why Most Marketing Fails?
Marketing horror stories. I have heard some of them myself. There are stories about how someone tried a marketing technique, sent out a press release,
3 Painful Marketing Tactics That Suck
Stop doing this to NOT make a fool of yourself Ever since I’ve been on the internet, I’ve seen creators using these tactics in the name of marketi
Custom Memes in Content Marketing
Anyone who has been on the internet for more than a few years is familiar with what a ‘meme’ is. We have seen them grow and evolve over time, with
What is performance marketing?
Performance marketing includes a specific class of marketing options that is fast, with immediate solutions where the advertisers are billed only if p
The Value of Product Photography in Your FMCG Business
One of the main priorities in the fast-paced FMCG market is gaining potential customers’ interest. The majority of products in-store and online ofte
Does Video Marketing Work for B2B Businesses?
Technophobe said, “Last year when a lot of people could bunker-in and with almost no live events running in lockdown, video content became a big dea
How Professional Photography Enhances Your Brand’s Image
In this digital era, success is impossible without the strong identity of a brand. There is no doubt that professional photography is the key factor t
Papiriko is a performance marketing agency that maximizes ROI. We specialize in data-driven campaigns across search, social, display, and video, delivering measurable results and achieving your key marketing objectives.