Sankalp Restaurant

Project: Sankalp Restaurant – Social Media Marketing

Project Brief:

Sankalp, is a prominent South Indian restaurant located in the vibrant city of Kolkata. Our collaboration with Sankalp centered on enhancing their online presence, primarily through Facebook and Instagram. We also ventured into strategic PR activities to bolster their brand reputation and customer engagement.

Project Approach:

Papiriko’s approach to Sankalp’s social media management and marketing revolved around a multi-faceted strategy that involved content creation, engagement optimization, and public relations efforts.

Content Creation: We recognized the importance of visual appeal and authentic storytelling on social media. To capture the essence of Sankalp, we crafted mouthwatering content showcasing their delectable South Indian delicacies, friendly staff, and vibrant ambience. Our team emphasized high-quality photography and videography, ensuring that every post conveyed the restaurant’s unique charm.

Engagement Optimization: In the age of algorithms, ensuring your content reaches the right audience is crucial. We utilized Facebook and Instagram advertising and targeting features to reach potential customers based on their interests, location, and behavior. Consistent posting schedules and interactive campaigns encouraged customer engagement and loyalty.

Public Relations Activities: To boost Sankalp’s brand reputation, we engaged in targeted PR activities. We created and promoted press releases, hosted exclusive food tastings for local influencers and bloggers, and participated in collaborations with food-related events. These initiatives not only improved Sankalp’s standing in the community but also generated positive media coverage and reviews.

Project Result:

Our collaboration with Sankalp yielded outstanding results, which speak volumes about the power of strategic social media management and PR activities:

Increased Social Media Engagement: Sankalp’s Facebook and Instagram engagement saw a remarkable uptick. This resulted in higher visibility and customer inquiries, ultimately driving more foot traffic to the restaurant.

Enhanced Brand Reputation: Our PR efforts garnered Sankalp positive reviews, features in local publications, and a surge in word-of-mouth recommendations. The restaurant’s reputation soared as a must-visit South Indian culinary destination in Kolkata.

Boosted Sales: With an improved online presence and brand reputation, Sankalp experienced a substantial increase in sales. The combination of enticing visuals, strategic advertising, and PR activities generated a remarkable return on investment.

At Papiriko, we are proud to have partnered with Sankalp to achieve these results. This project exemplifies our commitment to elevating brands through innovative social media management and PR strategies. If you’re looking to embark on a similar journey to transform your business’s online presence, contact us today for a personalized consultation.